Next

React that search engines can read

Next takes React to the server. Instead of shipping an empty page that only fills in once the JavaScript loads, it renders HTML on the server or generates static pages at build time. In practice, that solves the two problems pure React applications carry: search engines that cannot see the content and users who wait too long for the first screen.

Our preferred front end is Vue, and we say so openly. But when a project calls for React, whether because of the client's team or an existing codebase, Next is how we recommend using React on the web: routing, hybrid rendering and image optimization already solved by the framework. For internal dashboards with no SEO requirements, it tends to be more structure than the problem needs.

For the people hiring us, that means a web product that launches fast and indexable without giving up the interactivity of a modern application. It also means longevity: Next is actively maintained, has a large community and a wide market of professionals, which makes it easier to evolve the product with our team or an in-house team later.

• Sites and portals with strong SEO
• E-commerce with large, indexable catalogs
• Web applications with server-side rendering
• Landing pages and marketing sites
• Front ends for headless platforms and APIs